Modern information technologies are a rapidly advancing field that can facilitate new effective means to reach consumers. Mobiles technologies offer another opportunity to provide sustainability information to consumers.
The BVG is using this platform since the beginning of the mobile internet, starting with the Wireless Application Protocol (commonly referred to as WAP), pushing the BVG-mobile internet with i-mode and now currently using the Extensible Hypertext Markup Language XHTML for the new BVG-mobile platform.
To enable a more convenience-oriented application aimed at mobile phone users the BVG is now using the QR code. QR codes, or Quick Response codes are an open source mobile phone read bar code type technology which originated from Japan.
QR codes which are readable by a mobile phone camera are affixed onto a product or package and direct the user to online information via wireless internet enabled mobile phones. All you need is a reader-software to scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. The BVG will be using QR codes in future to ensure more convenience regarding the usage of mobile passenger information.