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Badges and QRs in Barcelona┬áLast Thursday, March 25th we made a QR Codes presentation at the “Days of Sustainability” organized by the 22@Network in the Torre Agbar in Barcelona with the technical support divu*science.


In summary, our role was to print the badges of the attendants including a QR on the back with the personal information embedded in each person. It was an easy and clear way of presenting QRs to the “profanes” by using a practical application.


Carrying out this project helped us identify and verify “in situ” the following facts:

  • The standards for data entry via MECARD / VCARD in QRs, coding, processing of information for readers, etc … are not yet consolidated.In the generation of codes embedded data in a MECARD assistants and test with different encodings to be able to show the accents and special characters in the main readers. MECARD However the field does not include organization / company that we consider necessary in such actionsSo far, agencies such as the Mobile Codes Consortium does not appear for work, but the Open Mobile Alliance seemingly has it on the agenda. http://www.openmobilealliance.org/Document/Annual_Report/2009_OMA_Annual_Report.pdf(p. 22)In any case, if Facebook and / or Google are moving in the introduction of QRs in its various products we believe will begin to set standards “de facto” then readers and generators will have a reference.
  • Each day it’s easier for companies to see the possibilities and potential uses of codes. We’re not the “rare”.
  • It is becoming less “rare” talking about 2D codes and we began to detect early-adopters outside the blogs.
  • Installing apps/add functions to our phones is becoming less “strange”


When something stops being “rare” becomes normal. The process of normalization of 2D codes as well as the musts required to grow fast (terminals, connection fees, etc …), is accelerating and we believe that 2010-2011 will be the period in which the QR-Codes will hit the mainstream.

In other events we saw that they incorporated an RFID sticker on the badge with the assistant info and it was used to control the flow/access of people in the facility. We believe that the coexistence of these two technologies (QR-Codes + RFIDs) will improve the management and experience of those attending events of any kind (lectures, concerts, sport events, etc …).

The RFIDs helps the management of large crowds as QRs are an excellent resource for people to relate to and favour networking.

Photos: Yago van der Wel – www.yagovanderwel.com

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