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Last november, Pepsi annouced they’re launching of a marketing campain in the United Kingdom based on qrcodes. The codes would be printed on 400 Million cans, and they would drive you into a especially designed for mobiles Pepsi website , offering games, rigtones and wallpapers…

Some months after, through  2D Code Blog, we heard about the last news related this campain. Pepsi signed up the model Kelly Brook to explain what qr-codes are and to promote them on different signs:

The only problem/incoherency, is that if you manage to get the video, it means you previously installed a qrcodes reader application on your phone, you get scan the code on the sign and you connected to internet to download it…

So, it’s quite probably, if you get all this, you already know what a qr-code is.

Anyway, it’s a new evidence big brands are betting on qrcodes.

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