by flanagan | Jan 19, 2016 | Apps, Theory, Trends
WhatsApp announced yesterday that it will be free for life. Did you know that you can use WhatsApp from the browser on your PC? How to do it 1 – Go to http://web.whatsapp.com 2 – You will see a QR on your screen * 3 – Open WhatsApp on your smartphone...
by flanagan | Jul 15, 2015 | Advises, Food for thought, Theory
We are seeing day after day more an more QR-Codes on different commercial supports. And this is just the beginning. One of the most common mistakes we are seeing is to use QR-Codes without telling what’s on them, what amb I going to get if I scan it? A video, a...
by flanagan | Dec 1, 2013 | Advises, Theory
After over 6 years publishing information about QR -Codes in this blog we have received hundreds of questions and queries through different channels. Probably the question that would lead a TOP-10 would be: “What is the minimum size for a QR- Code?” We...
by flanagan | Apr 24, 2013 | Real World, Theory
We are very used to having devices interacting, exchanging information and/or controlling one another (Ex. wireless earphones, remote controls, AirPlay, hands free kits, garage keys, etc.) So far, technologies involved in the device pairing or communicating process...
by flanagan | Apr 18, 2013 | Theory
In June 2012 we posted a Debate on a LinkedIn Group called QR-Code Strategy & Creative which didn’t rise much interest. I didn’t take it personal ;). The question was “Will QR-Codes be interpreted by Google Glases (Project Glass) or technologies...
by flanagan | Mar 2, 2012 | Food for thought, Theory
Today we suggest a series of metrics and indicators of success based on the typical conversion funnel to measure the effectiveness of an action that uses QR-Codes. “You can’t manage what you can’t measure” (William Hewlett) A good strategy for...
