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VICHY. OPIs withQR-Codes

VICHY. OPIs withQR-Codes

We are seeing lately in Barcelona the  Liftactiv de Vichy campaign in bus stops and other OPIs. This campaign uses a QR-Code to link to the mobile site (http://m.liftactiv.es). It is BY FAR the best campaign we haver seen in Spain. So far we had just seen shy tries,...
Measuring success of QR-Codes

Measuring success of QR-Codes

Measuring results and looking for KPI/KSI is one of the obsessions of skilled professionals in general and specially in web related areas. Sometimes, the fact of not ti measure can be a sign of professional incompetence or simply unconsciousness. We must have a good...
What is the minimum size for a QR- Code?

What is the minimum size for a QR- Code?

After over 6 years publishing information about QR -Codes in this blog we have received hundreds of questions and queries through different channels. Probably the question that would lead a TOP-10 would be: “What is the minimum size for a QR- Code?” We...