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VICHY. OPIs withQR-Codes

VICHY. OPIs withQR-Codes

We are seeing lately in Barcelona the  Liftactiv de Vichy campaign in bus stops and other OPIs. This campaign uses a QR-Code to link to the mobile site (http://m.liftactiv.es). It is BY FAR the best campaign we haver seen in Spain. So far we had just seen shy tries,...
Scan, win a trip with Orange

Scan, win a trip with Orange

Yesterday we were given this brochure encouraging participation through the draw for a trip (let’s do it!). In order to participate you have to capture a QR-Code and fill out a simple form with your name, email and phone, obviously you become part of a database,...
Vogue publishes a video on papel

Vogue publishes a video on papel

Filloy sent us yesterday a link to a video where we can see the last Martini campaign starring Monica Belucci published in the Russian edition of Vogue magazine. The surprise is that every magazine includes a flat screen in/on a page and when you browse the page of...
More ads. Bravo Renault!

More ads. Bravo Renault!

The printed editions of national newspapers La Vanguardia and El Periódico displayed this week, for the first time, a paid ad with a QR-Code on it. Renault is launching its new Renault-Ze and their ad shows a QR to access the international site of their brand new car....
Pepsi and QR-Codes

Pepsi and QR-Codes

Last november, Pepsi annouced they’re launching of a marketing campain in the United Kingdom based on qrcodes. The codes would be printed on 400 Million cans, and they would drive you into a especially designed for mobiles Pepsi website , offering games,...
idealista.com using QR-Codes

idealista.com using QR-Codes

Lately, internet have changed the way people look for a flat. Despite this change, on-line ads with photos, virtual 3D visits, and google maps haven’t substituted completely the traditional paper posters yet. According to this, the spanish real state website...