APLI is the leading company on the Spanish market in manufacturing labels and stationery articles, the have distribution of its products in +85 countries. Xavier Olivares, Innovation Responsible, contacted us in order to start a joint-action and finally the product is out in the market. There are +200.000 APLI boxes with QR-Codes!
The project consisted in including a QR-Code linking to a demo-video in one of the APLI products (mailng-express labels) so consumers can watch in for instructional purposes or act as a sales tool.
We do believe thid asset has lots of potential and that video-demos are just one out of the many applications Consumer+Packaging+Internet (mobile of course).
The pedagogy (or call it in this case evangelization) about QR-Codes, what are they and how to read them is at http://labs.apli.com where user can play around and generate their own codes too. The Labs are meant to be an innovation and communication platform whre APLI can show beta products and openly share/think about the future.
As a part of the project we also filmed a video we the QR-Codeis shown. If you are curious about it, you can watch the video and see what mobile users see clicking the folliwing image.
Thank you Xavi… Sometimes we need fools that believing other fools.