At CES 2011 (Consumer Electronics Association)* Kodak uses QR-Codes as a marketing tool for tradeshows.
Last november, Pepsi annouced they’re launching of a marketing campain in the United Kingdom based on qrcodes. The codes would be printed on 400 Million cans, and they would drive you into a especially designed for mobiles Pepsi website , offering games, rigtones and wallpapers…
Some months after, through 2D Code Blog, we heard about the last news related this campain. Pepsi signed up the model Kelly Brook to explain what qr-codes are and to promote them on different signs:
Elena has sent us today the following link: Cube4You. We found an interesting use of QRs here.
This solution is valid for product web pages or printed ads, so user can be lead from a photo in a newspaper to a web page for instance.
Optical/macros of most of cellphones aren’t optimal to read these small codes easily, but things a quickly changing and we believe trends are that photos will in some cases come with a QR pointing to a URL with extra info.
It’s strange, but at Cube4You they are embedding the content of the QR in “free text” mode and not using a URL.
Comment: The main reason why we added this post is that we loved this single-color Rubik’s cube. I hope I’ll be able to figure it out once I get mine delivered.
Here you see a DVD campaign “28 weeks later”DVD in the middle of London.
As Iain Tait says in his blog it is a “multi-layered” capaign. There will be people that gets a message (“Cool! A QR Code, let’s see what is on it”), people that will get another message (“what’s that? This 28 weeks people are weird”) or no message at all (“What’s that?”)
In order to be exposed to 100% of the message you MUST:
- Know what a QR-Code is
- Have a reader with you
- Be across the street, otherwise there is not distance enough to fit the QR in your screen.
What % of the population in your city would be able to read it?