Measuring results and looking for KPI/KSI is one of the obsessions of skilled professionals in general and specially in web related areas. Sometimes, the fact of not ti measure can be a sign of professional incompetence or simply unconsciousness. We must have a good excuse not to measure our work.
Carrying out actions with QR-Codes is not an exception and you can treat them the same way you track your web traffic because, among other things, you can use the same tools.
We are seeing lately in Barcelona the Liftactiv de Vichy campaign in bus stops and other OPIs.
This campaign uses a QR-Code to link to the mobile site (http://m.liftactiv.es).
It is BY FAR the best campaign we haver seen in Spain. So far we had just seen shy tries, little ads and campaigns and very poor mobile sites. Looks like Vichy is taking it seriously and they have started to work in a channel with lots of future present.
According to Denso-Wave technical specifications about QR-Codes, when printing or displaying a QR-Code there has to be a margin/“quiet zone” around it in order to locate it and decode it properly. This “quiet zone” must have a minimum of 4 modules (a module has the size the smallest square in a QR).
In order to show this feature we designed at our QR-Store Leonardo’s Series where you can see that the margin required. When we designed the first version of the T-Shirt there was no margin and the code was very hard to capture. Check it yourself:
Bonus freak: in our code there is a message from Leonardo himself that can only be decoded when captured from the reflection ina mirror.
That is the 1M$ question and we haven’t answered it yet in a post. t is very easy… FALSE!!
The software and phones companies are slowly agreeing and new terminals are including this feature. So far, in order to be able to decode a QR in our cellphone we need to download applications through SMS, internet or via Bluetooth. It is far to be an invisible and transparent technology.
In our tab “QR-Code Readers” we collected a series of webs where you can find different readers.
As we repeat in different posts, this technology has a high penetration degree in Japan since they use more advanced cellphones and have agreed in standards more efficiently.
¡We have to be ready!