We see that another big player using QR-Codes: Twitter.
In order to promote the use of its platform in the mobile environment, they invite to download their application on your smartphone.
Just like many other sites to download mobile applications Twitter uses QR-Codes for a more effective call-to-action and simplify the task.
Last year we reported the first project from TMCwe conducted in conjunction with APLI. In that case QR-Codes were printed on the backs of products linking to video demonstrations.
Today we present the first two APLI products based exclusively on QR codes: QR Codes Kit for business cards and QR-Codes Kit for identifiers.
Badges and QRs in Barcelona Last Thursday, March 25th we made a QR Codes presentation at the “Days of Sustainability” organized by the 22@Network in the Torre Agbar in Barcelona with the technical support divu*science.
We have another follower in Spain who believes QR-Codes are the future present.
APLI is the leading company on the Spanish market in manufacturing labels and stationery articles, the have distribution of its products in +85 countries. Xavier Olivares, Innovation Responsible, contacted us in order to start a joint-action and finally the product is out in the market. There are +200.000 APLI boxes with QR-Codes!
The project consisted in including a QR-Code linking to a demo-video in one of the APLI products (mailng-express labels) so consumers can watch in for instructional purposes or act as a sales tool.
Modern information technologies are a rapidly advancing field that can facilitate new effective means to reach consumers. Mobiles technologies offer another opportunity to provide sustainability information to consumers. The BVG is using this platform since the beginning of the mobile internet, starting with the Wireless Application Protocol (commonly referred to as WAP), pushing the BVG-mobile internet with i-mode and now currently using the Extensible Hypertext Markup Language XHTML for the new BVG-mobile platform. To enable a more convenience-oriented application aimed at mobile phone users the BVG is now using the QR code. QR codes, or Quick Response codes are an open source mobile phone read bar code type technology which originated from Japan.
QR codes which are readable by a mobile phone camera are affixed onto a product or package and direct the user to online information via wireless internet enabled mobile phones. All you need is a reader-software to scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. The BVG will be using QR codes in future to ensure more convenience regarding the usage of mobile passenger information.
Via: BVG.DE
So far in Spain we have just seen shy tries on 2D Code usage and without using all the possibilities of QR amb mobile internet. To innovate has its price and its risk, but those who have done so and have sone it right are starting to see the payback (payback, nice word on recession times).
Today we found out (thank you Jose Luis) that Vueling has launched an QR-Code based on-line check-in system.
Maybe because we’ve been looking for a new office during months, in qrcode.es we lately feel very aware of real-state issues.
So, we really appreciate the idea of Idealista.com, commented on the last post. The only point was Idealista.com poster was too small to hang it on a balcony. So in qrcode.es we made our own version. It is a little less discreet but…
PS: If you’re looking forward to know the end of our real-state adventure, we finally got a new office!
Lately, internet have changed the way people look for a flat.
Despite this change, on-line ads with photos, virtual 3D visits, and google maps haven’t substituted completely the traditional paper posters yet.
According to this, the spanish real state website Idealista.com offers now the possibility of link your on-line ad with a paper one using a QR-code.
Their first step was to create a customized Qr-code including their logo. The next one has been using this logo to launch a new service: BBC channel on your mobile phone.
Recently we found by chance at “la Gazzetta dello Sport”, A.K.A. that italian pink sports newspaper an interesting application of QR-Codes.
The code contains a link to: http://gasport.it/01 and as you can see it takes you to a page where you can download a picture, set it as wallpaper and/or access the mobile version of this newspaper.
